Are macaroons the new cupcakes?


When did macaroons suddenly become big? In Dublin yesterday, I wandered into a little shop beside the George’s Arcade, exclusively dedicated to this pastel coloured confectionary. They looked delicious but at 6 euro for a box of 4 a bit expensive I thought. Still they would make a lovely little gift to take to someone presented in a pretty box as they were.

Later I came across more macaroons in Ladurée in the Luxury Hall of Brown Thomas – even more expensive, not that this was putting off the customers (recession – what recession??!) According to the blurb “Ladurée macaroons are Ladurée’s signature creation and have tempted people since 1862 with their small round cakes, crisp on the outside, smooth and soft in the middle.”

The story of the Ladurée macaroon starts with Pierre Desfontaines, second cousin of Louis Ernest Ladurée, who at the beginning of the 20th century first thought of taking two macaroon shells and joining them with a delicious ganache filling – The way of making them has never changed since that time. With each new season, Ladurée pays tribute to its most famous creation by creating a new flavour. The existing range of macaroons is always the starting point when a new one is created, as the variety of colours is as important as the range of flavours and a vital part of their appeal.

So has this macaroon craze come to a store near you yet? Have macaroons taken over from the cupcake craze? I need answers folks!


5 responses »

  1. Have you seen the laduree cafe on the corner of Harrods its like being in Saudi Arabia….I think its an arranged marriage bureau.

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