Rebranding Ireland

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“It’s a fantastic product with a wonderful history and quality brand appeal, but recent sales have been sluggish and its reputation has taken something of a battering”  – Irish Times on Ireland brand.

The Irish Times recently asked four advertising and design agencies to create a poster to promote Ireland. You can view the submissions at: irishtimes.com/blogs/ pursuedbyabear.

This has to be my favourite and for those who don’t speak Irish, “saol” means “life” in the Irish language..clever!

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